Taco Bell and Microsoft’s Xbox hosted a pop-up video arcade in Seattle from Sept. 1-2 to promote the Xbox One X gaming console and the Steak Quesarito $5 Box, according to a press release.
The arcade featured classic video games from arcades past as well as the new Xbox One X experience. It was timed to coincide with PAX West, a major gaming convention.
The promotion was accessible by reservations made through a special number. Those who managed to snag a seat at the arcade received a Taco Bell $5 Box with a code to text in for the chance to win an Xbox One X around every 10 minutes during the two-day activation.
Read more at Marketing Dive: http://www.marketingdive.com/news/taco-bell-opens-retro-video-arcade-to-promote-the-xbox-one-x/504153/