DigitasLBi North America CEO Jumps to Dunkin Donuts as Marketing Chief

Tony_Weisman_

For Tony Weisman, it’s time to make the donuts. Dunkin’ Donuts has appointed the North American CEO of Publicis Groupe’s DigitasLBi as its new U.S. chief marketing officer.

Weisman officially joins the company in late September and will report to Dunkin’ Donuts U.S. President David Hoffman. Weisman will also serve on the Dunkin’ Brands leadership team.

In mid-2016, Dunkin’ Donuts Chief Global Customer and Marketing Officer John Costello retired from the company. Costello had a global remit.

Read more at AdAge:  http://adage.com/article/cmo-strategy/dunkin-donuts-nabs-digitaslbi-north-america-ceo-cmo/310331/

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Author: (no) relation

“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.”

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