AB InBev has selected Fallon as creative agency of record for its Lime-A-Rita brand (formerly Bud Light Lime-A-Rita).

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The assignment concludes a review launched in June that saw AB InBev end its relationship with FCB Chicago, which was formerly lead creative agency on the account. AB InBev spent nearly $15 million on measured media promoting Lime-A-Rita in 2016, according to Kantar Media, as FCB Chicago launched the largest campaign to date for the brand. In March, FCB Chicago followed up with its  “Make It a Margarita Moment” campaign that was created by female-led marketing and creative teams and introduced a series of new flavors.

Read more at AdWeek: http://www.adweek.com/agencies/ab-inbev-picks-fallon-as-creative-agency-of-record-for-its-lime-a-rita-brand/