This Wine Brand Wants Hardcore Bikers Drinking its Rosé

After a long day on the Black Hills Run on the back of a Harley at one of the most popular motorcycle rallies in the country, bikers historically favored a beer or a stiff drink.

Now, rosé wants its turn.

image003.jpg

For the first time in nearly 80 years, the Sturgis Motorcycle Rally, which draws half a million guests each year to the small South Dakota city, has a wine brand as a sponsor.

Josh Cellars will be hosting 10 tasting events over the 10-day rally, which began Aug. 4, to promote its new $14.99 rosé. It will also document the bikers’ reactions on its Facebook and Instagram pages.

Read more at AdAge: http://adage.com/article/advertising/winemaker-hardcore-bikers-drinking-ros/310034/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s