Taco Bell Canada expertly parodies the so-called “sadvertising” genre with the amusing video below, in which two friends prepare for an emotional reunion after … well, OK, they haven’t seen each other in six days.


The piece, by agency Grip Limited, advertises the Quesarito, which, in a way, is also like two old friends coming together—in this case, the quesadilla and the burrito. Kind of. Not really, but just go with it, will you?

Read more at AdWeek: http://www.adweek.com/creativity/taco-bell-makes-fun-of-sadvertising-with-a-not-so-poignant-story-of-not-so-long-lost-friends/