Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled “Everyday Made Extraordinary.”
https://www.youtube.com/watch?v=x2C-4oA0BmI
For years, Haagen-Dazs marketed itself as a luxury product so successfully that many forgot about the ice cream’s humble roots in the Bronx, New York. The General Mills-owned brand used beautiful women and Bradley Cooper to create this adult, aspirational image and adhered to it for years, despite declining sales.
Read more at Campaign Live: http://www.campaignlive.com/article/haagen-dazs-taps-pharrell-williams-millennials-global-ad-campaign
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