Maxwell House aims to attract millennials with caffeine-boosted coffee

Maxwell-House-launches-MAX-to-customize-a-cup-of-coffee_strict_xxl.jpg

Maxwell House launched a line of coffee called Max Boost that contains varying levels of caffeine to allow consumers to customize their coffee experience at home, according to Beverage Daily. The coffee comes in three caffeine levels: 1.25x, 1.5x or 1.75x, and the company says the extra caffeine does not affect taste or how the coffee is prepared.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s