Maxwell House aims to attract millennials with caffeine-boosted coffee


Maxwell House launched a line of coffee called Max Boost that contains varying levels of caffeine to allow consumers to customize their coffee experience at home, according to Beverage Daily. The coffee comes in three caffeine levels: 1.25x, 1.5x or 1.75x, and the company says the extra caffeine does not affect taste or how the coffee is prepared.

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