AB InBev Launches Creative Review for Its Lime-A-Rita Line, Which Had Been with FCB

 

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This afternoon, Adweek broke the news that the company has issued an RFP. From a spokesperson:
“We are proud of the work that was created from our collaboration with FCB Chicago and Lime-A-Rita, which has produced a number of memorable ads since 2015. As the brand evolves, we continually look to refresh our perspective and evaluate our agency structure.”

 


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