Kraft Heinz and agency CP+B released a foul-mouthed digital video spot that has a mother’s swearing censored with a Kraft Macaroni & Cheese noodle as she tries to come up with kid-friendlier alternatives like “monkey-flunking,” according a press release from the company. Released just ahead of Mother’s Day, the ad has gone viral, according to Mashable, being viewed nearly 2.4 million times on YouTube.
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