Campari America Managing Director Melanie Batchelor’s vision has been instrumental in building the strategy for some of the world’s most iconic spirits brands, including SKYY Vodka, Campari, Aperol, Grand Marnier and Espolon Tequila. What are her top tips for building globally successful beverage brands?
Read the full article at: https://www.beveragedaily.com/Article/2024/11/18/Campari-reveals-brand-building-secrets-for-Aperol-Wild-Turkey-Espolon/
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