Bad Chicken has enlisted restaurant and hospitality branding agency Vigor to cook up a new look for the brand’s first standalone location and reintroduce “the baddest wings in town” to Dallas diners.
The work includes brand strategy and positioning, brand refresh and identity, exterior and interior interior consultation, design signage, wayfinding, packaging, menu, merch and uniforms.
“As a restaurateur, you have a vision in your head of what you want your brand to look like and how you want it to come to life. The colours, the shapes, the textures. That vision is easy. Making it real is the hard part,” said Bad Chicken founder Bobby Shuey. “That’s the importance of having a good creative and branding partner like Vigor. Their strategic approach to brand design not only captured the essence of our vision but also resonated deeply with our target audience.”
Bad Chicken was launched in its original location in 2022. Founder Bobby Shuey founded the restaurant to fill a gap in the chicken wing market not served by the current Nashville hot chicken trend. Bad Chicken wings are smoked, flash-fried and tossed in a variety of sauces.
Read more at: https://lbbonline.com/news/dallas-based-bad-chicken-taps-vigor-for-brand-refresh
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