GS&P wins a competitive review to take the Southeastern QSR brand to new heights.
Zaxbys, the premium quick-service restaurant primarily known for its Chicken Fingerz and 12 signature sauces, announced it has hired Goodby Silverstein & Partners to help drive its business and brand into the future. GS&P will be responsible for leading the chicken-focused QSR challenger brand’s strategic and creative marketing efforts, in service of continuing to build on the company’s exciting growth and momentum.
“We are at a pivotal point in our journey as a business, and elevating the Zaxbys brand is a critical ingredient to accomplishing our ambitions of marketing as the catalyst for growth,” said Patrick Schwing, Zaxbys chief marketing and strategy officer. “GS&P has a long track record of enduring creative ideas that are strategically smart, memorable and ultimately drive growth. After an extensive review, it was clear they were the right partner for our future, and we are confident the team will elevate all aspects of our brand.”
Read more at: LBBOnline.com
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