After a review, Constellation Brands selects GSD&M as the lead creative agency for Corona Extra
Constellation Brands has appointed GSD&M as the lead creative agency for its Corona Extra brand following a competitive pitch that was reported in May.
Other agencies in the pitch included Omnicom Group’s TBWA and WPP’s Grey, according to people familiar with the matter. MullenLowe West previously handled the account and was believed to be one of the finalists in the pitch along with Grey, which works on Corona’s sibling brand Modelo. Grey and TBWA declined to comment.
Read more at: AdAge
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