Miller High Life and Planters Peanuts are teaming up to bring two lovebirds together for a wedding at the dive bar of their choice.
The two brands, who previously partnered in a bid to find the “Nuttiest Dive Bar” last year, will provide one couple with a complete wedding package in a dive bar to showcase how their two brands go together, just like the happy couple.
Consumers will be asked to submit their dive bar love stories to the brands through a website through June 25. One couple will win the full wedding experience (including a Mr. Peanut escort down the aisle), while other select couples will receive co-branded accessories including a tie, pocket square and bow tie.
Dive bars may not be known as the classiest of joints, but they do have a sense of romanticism, and there are plenty of happy couples whose stories began in one. For their second summer partnership, Miller High Life and Planters are looking to celebrate that connection.
“Miller High Life and Planters know that some of the best moments happen in the most unexpected places—like your favorite dive bar,” said Frank Cirone, senior marketing director of the economy portfolio for Molson Coors. “These cozy, no-frills spots are where true connections are made over a bowl of salty snacks and a round of drinks. The atmosphere is laid-back, the music is familiar, and there’s always a sense of community in the air.”
Read more at: Brand-Innovators.com
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