Starbucks is launching its own production studio, Starbucks Studios.
The studio, according to a statement on the brand’s website, will “produce original entertainment and tell stories that deepen connections and spark conversations.” Starbucks is launching the studio in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar that specializes in connecting brands with filmmakers and producing premium branded entertainment.
“Storytelling is deeply ingrained in what Starbucks does, and Starbucks Studios is a natural extension of these efforts. Together, we will harness the power of storytelling to foster connections, inspire change and build a stronger sense of community,” Sugar said in the statement. “We’re excited to work alongside the incredible Starbucks team and invite all our collaborators in Hollywood and beyond to join us in creating premium entertainment.”
Starbucks and Sugar23 representatives declined to comment further on the news.
Read more at: AdWeek
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