Purely Elizabeth, the maker of nutritious granola and breakfast foods, today announced the launch of a one-of-a-kind Cookie Granola, a new granola product line now available nationally. The Cookie Granola marries the brand’s best-selling granola with its favorite cookie recipe for a snackable granola cluster that has the flavor and crispy texture of a delicious cookie.
A longstanding leader in the breakfast category, Purely Elizabeth’s sales grew by 45% in 2023, which is more than 6x the breakfast cereal category’s growth over the same time period.1 Cookie Granola draws upon the brand’s breakfast roots and is equally enjoyable as a convenient, comforting, and healthy snack. Granola is proving to have the highest snacking opportunity out of all breakfast cereal options, so this fusion between breakfast and snack positions the brand at an exciting intersection of the market.
Read more at PRNewsWire
SCREENCHOW 