On a mission to reinvent snack time and fuel those who live life on their own terms, Naked Brand, best known for its fruit juice smoothies, today introduces “When Thungry, Get Naked,” a new campaign that explores the mid-afternoon slump when it’s difficult to differentiate between feeling hungry, thirsty, or two things at once. Naked coined the term “thungry” for the feeling of being simultaneously hungry and thirsty.
Created by FIG, Naked’s creative agency of record, the campaign features :06 animations developed by production company ManvsMachine inspired by how Naked crafts its delicious signature smoothies, “a drink you can food.” The spots highlight the beauty of carefully blended real fruit juice and veggies. They illustrate Naked’s delivery of functional benefits across various products within the portfolio, including those that are rich in antioxidants, protein, and vitamins to drive home that Naked can be a tasty and nutritious solution during those moments of craving.
Read more and watch the campaign at: PRNewsWire
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