Nestlé is introducing Vital Pursuit, a new line of foods intended to be a companion for GLP-1 weight loss medication users and consumers focused on weight management. The products are high in protein, a good source of fiber, contain essential nutrients, and they are portion-aligned to a weight loss medication user’s appetite. The new line is also well-suited to support a balanced diet for anyone on a weight management journey. Vital Pursuit is the first food brand from Nestlé intended for GLP-1 users with the goal of complementing the eating habits of millions of Americans who are currently prescribed a weight loss medication or actively working to manage their weight.
The emergence of GLP-1 medications is undeniably shaping how Americans approach weight management, and as the world’s largest food and beverage company, Nestlé is at the forefront of this growing market opportunity.
- Nearly half (49%) of American adults have reported that they have tried to lose weight at some point during a year, according to the National Center of Health Statistics (NCHS).
- One in 60 adults were prescribed a GLP-1 medication in 2023 and the number is expected to jump in 2024 (American Pharmacists Association).
- J.P. Morgan Research predicts that total GLP-1 users in the U.S. may reach 30 million by 2030—or around 9% of the population.
Read more at PRNewswire
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