The cantankerous chef, infamous for his food rants on Kitchen Nightmares, goes on fruit-fueled tirades to set the record straight on real fruit snacks versus imposters.
Today, Welch’s Fruit Snacks launched its largest campaign in its 24-year history, portraying the renowned chef and notorious hot-head, Gordon Ramsay, as its first-ever CFO – “chief fruit officer,” that is.
The national campaign, ‘Wholly Fruit,‘ brings forth two humorous ads in which the culinary icon appears as the new face of the brand. They represent Welch’s Fruit Snacks’ first television commercial and its biggest campaign to date.
If you’ve ever tuned in to Kitchen Nightmares, you know that Ramsay doesn’t mince words when it comes to food quality. In this new role, he brings that same fiery passion to the realm of fruit snacks.
Read more at The Drum
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