Domino’s has selected WorkInProgress as its agency of record in a move that brings an end to its 13-year relationship with MDC Partners’ CPB and repudiates the holding company model.
It’s perhaps not much of a surprise considering the founders of WorkInProgress, which opened its doors in 2016, previously worked on the Domino’s account at CPB. Both agencies are based in Boulder, Colorado.
According to Domino’s, WorkInProgress will handle creative execution, brand strategy and digital design starting in January. The contract lasts for three years. WPP’s Mindshare will continue to handle media planning. It is not clear who controls media buying.
“WorkInProgress is filled with strong talent, creative minds and extensive experience in creating meaningful brand actions,” Art D’Elia, who became Domino’s chief marketing officer in July, said in a statement. “The fact that they are an independent agency means they have the flexibility and nimbleness we need during these quickly changing times. This is the right agency model and team for Domino’s moving forward.”
Read more at AdWeek: https://www.adweek.com/agencies/dominos-sends-creative-to-workinprogress-ending-13-year-relationship-with-cpb/