Pet food brand Stella & Chewy’s appointed New York-based independent FIG as its agency of record, following a review which began around the start of the pandemic and was conducted remotely.
As AOR, FIG will be responsible for both creative and media services for Stella & Chewy’s.
“Our team at Stella & Chewy’s has been working hard to find the right creative and media partner to help our brand get to the next level as our products and channels have expanded,” Stella & Chewy’s CMO Mark Sapir said in a statement. “We feel we found that partner in FIG with their combination of breakthrough creative storytelling skills and strategic media planning.”
Read more at AdWeek: https://www.adweek.com/agencyspy/fig-fetches-aor-duties-for-stella-chewys/168238/