Mars Wrigley Is Already Signed on for Super Bowl 2021, Despite Uncertainty

Despite the uncertainty surrounding sports of any kind, Mars Wrigley confirmed to Adweek today that it’s buying an ad slot during Super Bowl LV.

Between cancellations due to the Covid-19 pandemic and strikes across the WNBA, NBA, NFL, MLS and MLB following the police shooting of Jacob Blake in Wisconsin on Sunday, it’s hard—in this moment—to imagine the 55th Super Bowl taking place.

While the NFL preseason was scrapped earlier this year to give teams more time to ensure a safe return to play, the league is planning to proceed with the season under a new set of precautionary measures to limit the possible spread of the virus.

But either in the hopes that the coronavirus outbreak will be more under control by Feb. 7, 2021, or simply because the Super Bowl carries such importance in the advertising world that it’s hard to imagine the absence of such an iconic event, advertisers are still planning on (and budgeting for) the Big Game.

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