Shoppers have been stocking up on salty snacks and macaroni and cheese during the coronavirus pandemic, and now there’s a single product line to satisfy both cravings.
PepsiCo is launching what might be the ultimate meal for snackers: Cheetos Mac ‘n Cheese, which comes in three flavors: Bold & Cheesy, Flamin’ Hot and Cheesy Jalapeño. The corkscrew pasta comes in boxes and in cups. For now it is available only at Walmart.
“We’ve seen incredible culinary creativity from our Cheetos fans through the years, taking our product and using as an actual ingredient in recipes—whether at restaurants, or now more than ever, at home,” Rachel Ferdinando, senior VP and chief marketing officer, Frito-Lay North America, said in a statement.
Read more at AdAge: https://adage.com/article/cmo-strategy/flamin-hot-cheetos-among-wild-new-mac-n-cheese-flavors-pepsico/2272471