Escaping to another time and place doesn’t sound so bad right about now, eh?
In its latest marketing campaign for the new drama Perry Mason, HBO delivered just that to press and influencers around Los Angeles—including Muse by Clio. To celebrate the critically acclaimed series set in Prohibition-era 1930s L.A., HBO partnered with creative agency RQ to set the classic Hollywood tone in homes around the city, while also bringing attention to local eateries and businesses.
When it comes to building experiences around its series, few do it better than HBO. But building fan experiences during Covid-19 is a challenge in itself.
“With people stuck at home, we’ve looked for ways of creating interactive experiences that allow people to connect and have fun with our series while maintaining social distance,” says Zach Krame, manager of program marketing. “In this particular case, we wanted to highlight and support the L.A. legacy dining establishments, so we devised a plan to bring a contactless experience directly to recipients’ homes.”