Gatorade is adding some interactive social elements to its “Ready to Play. Anything” campaign, which features athletes dabbling in other sports.
The campaign stars the Women’s National Basketball Association’s Elena Delle Donne, the National Football League’s Todd Gurley, Major League Baseball’s Bryce Harper, track and field’s Sydney McLaughlin and the National Basketball Association’s Zion Williamson showing that they are ready to play any sport, not just their own.
Read more at AdWeek: https://www.adweek.com/brand-marketing/gatorade-incorporates-tiktok-snapchat-into-ready-to-play-anything-campaign/
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