The (Alleged) Inventor of Taco Tuesday Has Hired Barkley as Its AOR

Taco John’s, a Midwestern chain of quick-service Mexican restaurants that claims to have coined and copyrighted “Taco Tuesday,” has named Kansas City-based Barkley as its agency of record following a review launched earlier this year.

taco_johns

Under the designation, Barkley will handle brand strategy, integrated creative campaign development, digital and social strategy, and content and media strategy and planning. The agency will be tasked with amplifying Taco John’s new “Bigger. Bolder. Better” brand positioning and partnering with franchisees to improve the guest experience.

Barkley is expected to debut its first work for the brand in September.

“Taco John’s is an iconic brand with a fiercely loyal fan base,” Barkley chief growth officer Jason Parks said in a statement. “We’re excited to leverage our deep restaurant expertise and understanding of modern consumers to build on that and connect with new guests. Our research on modern consumers tells us that millennial parents’ use of quick-service Mexican food offers tremendous growth potential for the Taco John’s brand.”

Read more at Agency Spy: https://www.adweek.com/agencyspy/the-alleged-inventor-of-taco-tuesday-has-hired-barkley-as-its-aor/155424

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.