Skip to content
SCREENCHOW

SCREENCHOW

Food News Delivered to you Daily

  • Agency Accounts
  • ScreenView Series
  • Podcasts

Carl’s Jr. Extends Creative Review as Agency Field Shrinks

ScreenChowMarch 29, 2019Account Review, Agency Spy, Carl's Jr.

Post navigation

Previous
Next

Alright alright alright*, here’s the latest update on everyone’s favorite fast food review.

carls_jr

Carl’s Jr. has California on its mind as Arnold has been eliminated from the pack, according to multiple parties who spoke to us. Remember that the Havas agency will still be AOR for sister brand Hardee’s as the two split and that its parent company had been running the entirety of parent company CKE’s creative work.

Arnold was not the only member of the 5-agency crowd to get the axe. M/H VCCP, formerly known as Muh-tay-zik Hof-fer, is also reportedly no longer involved, nor is Camp + King, which dropped out due to a potential conflict with client Del Taco—again, according to sources close to the business.

By process of elimination, that leaves two: Argonaut and The Community San Francisco.

Our sources said the client expressed a specific interest in hiring a California-based agency, which would explain why 4 of the 5 finalists are based in San Francisco. The reason for that is not clear; CKE moved its corporate headquarters to Nashville in 2016 but retains a major office in Anaheim, which is close to L.A. but quite a ways from the Bay.

A CKE representative confirmed today that the selection process had been extended, though the company has not made an official decision regarding finalists. One person with knowledge of the review said the two agencies mentioned above were recently asked to pitch a new creative concept promoting an unspecified item that has either just been released or will soon find its way to the Carl’s Jr. menu.

Read more at Agency Spy: https://www.adweek.com/agencyspy/carls-jr-extends-creative-review-as-agency-field-shrinks/155104

Share this:

  • Click to email a link to a friend (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Like this:

Like Loading...

Related

Post navigation

Previous Budweiser and Spike Lee celebrate Jackie Robinson’s 100th birthday and legacy
Next Big Block Drinks Up Wild Bill’s Business
    Create a website or blog at WordPress.com
    • Follow Following
      • SCREENCHOW
      • Join 257 other followers
      • Already have a WordPress.com account? Log in now.
      • SCREENCHOW
      • Customize
      • Follow Following
      • Sign up
      • Log in
      • Copy shortlink
      • Report this content
      • View post in Reader
      • Manage subscriptions
      • Collapse this bar
    %d bloggers like this: