At the beginning of the year, sandwich chain Jimmy John’s named WorkInProgress (WIP) as its agency of record.
Jimmy John’s, which formerly worked with FCB, spent nearly $37 million on measured marketing in 2017 and almost $24 million in the first six months of 2018, according to Kantar Media.
“We appreciate everything FCB has done for us, and we wish them the best,” Jimmy John’s CMO John Shea said.
Jimmy John’s cited WIP’s “deep category experience and action based philosophy,” and “years of franchise experience.” adding, “Breaking through and generating momentum in the national restaurant franchise business requires deep knowledge of how a franchisee’s business runs both at the store level and as a whole … their approach is to look at the company and develop a strategy that looks years ahead, rather than at the next brief or campaign.”
Read more at Agency Spy: https://www.adweek.com/agencyspy/jimmy-johns-mocks-grubhub-ubereats-and-door-dash-in-first-campaign-from-workinprogress/153255
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