The M&M’s characters — Red, Yellow and Orange — are misbehaving backseat passengers in the 30-second spot for the candy brand airing during the Super Bowlgame that promotes the new M&M’s Chocolate Bars. Christina Applegate plays the annoyed driver in a spot that marks the first time M&M’s has debuted a new product during a Super Bowl advertisement.
In the commercial, titled ‘Bad Passengers,’ created by BBDO New York, Applegate finds herself in a mini van dealing with squabbling passengers in the back seat that just won’t behave. Throughout the spot, her patience wears thin as the voices of the candy ‘kids’ are heard bickering and she threatens to break the passengers apart, or worse, eat them alive. But finally, it’s revealed that the bickering is coming from Red, Yellow and Orange, who are stuck together inside of a M&M’s Chocolate Bar. They opt, of course, to be broken apart rather than eaten.
Read more and watch at The Drum: https://www.thedrum.com/news/2019/01/30/mm-s-super-bowl-spot-features-christina-applegate-and-candy-bars