Caffeine-powered soft drink MTN Dew celebrates people who push the limits and live large in a campaign that promotes all the flavors under the Dew umbrella.
‘Let’s Do’ is a challenge to new faces, and a rallying cry to old friends, according to the brand. The 60-second anthem spot brings together sports and music stars to celebrate the power of doing.
Hip-hop trio Migos provides the infectious soundtrack and also stars in the spot, riding through a mansion on gold plated chopper trikes.
Holly Holm, the first female hero of a Dew commercial and former UFC Women’s Bantamweight Champion, stares into a mirror as her reflection takes on its own persona.
Skateboarding standouts Sean Malto and Mariah Duran prove a few falls aren’t enough to keep them down, and 86-year-old artist Ushio Shinohara pulls his signature boxing painting technique. Also, NBA All-Star Joel Embiid lands an epic blindfolded dunk.
“In the industry, you have to go after what you want, because no one else is going to do it for you,” said Quavo, a member of Migos. “We’ve lived that mantra to get to where we are and it feels like this next level ‘Do the Dew’ speaks to that. It’s pushing people to embrace what they love and get out there and do it.”
Read more at The Drum: https://www.thedrum.com/news/2019/01/17/mtn-dew-enlists-migos-holly-holm-joel-embiid-urge-people-live-large