R\West has been appointed North America agency of record for Spain’s Rioja Wines. The agency is coordinating an integrated marketing program that includes PR, social media, digital, paid media, and other elements.
“There is a compelling story to tell here with a rich history. R\West brings a deep understanding of our legacy, spirit, and approach, as we continue to advance in the U.S. market,” stated Ricardo Aguiriano, Rioja Consejo Regulador Marketing & Communications Director.
R\West has offices in Portland, OR, San Francisco and New York.