Chobani Designed Tubes of Squeezable Greek Yogurt to Help Consumers Make Healthier Food Choices

You’ve maybe seen sour cream in a squeezable tube, but yogurt behemoth Chobani wants to offer consumers a healthier alternative for all your savory cravings, from tacos to baked potatoes. The brand recently launched a new product—called Chobani Savor—for greek yogurt lovers looking to spice up their meals.

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Chobani Savor retails for $2.99 and comes in a 14-ounce, resealable pouch. Chobani notes that it has 50 percent fewer calories, 75 percent less fat and twice the protein of sour cream. But why does a yogurt company need to get into sour cream’s territory when yogurt sales are projected to reach $9.8 billion by 2022, according to a recent report?

The brand’s CCO, Leland Maschmeyer, noted that the idea for Chobani Savor came from listening to consumers about their food wants and needs.

“We knew there was a desire to use the product beyond just a spoonable, breakfast occasion,” he said. “Yogurt globally is a culinary staple. It’s part of so many different recipes and is used in so many different ways throughout the day. I think a lot of people in the United States were starting to learn about the versatility of the yogurt and the nutritional benefits of it.”

Read more at AdWeek: https://www.adweek.com/brand-marketing/chobani-designed-tubes-of-squeezable-greek-yogurt-to-help-consumers-make-healthier-food-choices/

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