Jack in the Box Just Launched One of the Most Tone-Deaf Ads of the #MeToo Era

Let’s get this out of the way: Yes, juvenile humor is still OK. Kmart’s “Ship My Pants” spot is still just as funny, charming and joyously silly as it was in 2013.

jack-in-the-box-metoo

What’s not OK, especially after all the tales of hostile work environments that have been highlighted by the #MeToo movement, is an ad that celebrates sexual innuendo in the workplace, which is exactly what Jack in the Box and agency David&Goliath have done with a new ad called “Jack’s Bowls.”

The spot, which is basically a minute of incessant genital jokes, promotes the brand’s new teriyaki bowls by having fictional executive Jack reference them as testicles. “You’ve got some pretty nice bowls there,” Jack tells a male colleague, “but so does Dan.” A female employee then also compliments Dan on his “nice bowls.”

In perhaps its most telling moment, the ad tries to go meta by having a lawyer explain to Jack that the campaign is inappropriate, but (in a commendably accurate portrayal of male executives), he doesn’t understand what the fuss is about.

Read more at AdWeek: https://www.adweek.com/agencies/jack-in-the-box-just-launched-one-of-the-most-tone-deaf-ads-of-the-metoo-era/

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