Dozens of movies and TV shows will be looking to make a splash with fans during this year’s San Diego Comic-Con, which kicks off on Thursday. But only one of them is teaming up with Shake Shack in order to make a play for their appetite as well as their attention.
Fox is celebrating the upcoming 150th episode of its animated comedy Bob’s Burgers, as well as the show’s move this fall to 8:30 p.m. Sundays, by partnering with Shake Shack for a day-long activation on Friday with the cast and producers at one of the hamburger chain’s San Diego restaurants.
That day, the network will use a Bob’s Burgers-wrapped bus to transport Comic-Con attendees from the San Diego Convention Center to the Mission Valley Shake Shack (located on 675 Camino De La Reina in San Diego), which will feature Bob’s Burgers/Shake Shack branding and artwork on the restaurant’s patio. Fans will also be able to take shareable photos of themselves sitting at the Bob’s Burgers counter.