Fox Is Turning a Shake Shack Into Bob’s Burgers to Feed Hungry Comic-Con Attendees

Dozens of movies and TV shows will be looking to make a splash with fans during this year’s San Diego Comic-Con, which kicks off on Thursday. But only one of them is teaming up with Shake Shack in order to make a play for their appetite as well as their attention.

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Fox is celebrating the upcoming 150th episode of its animated comedy Bob’s Burgers, as well as the show’s move this fall to 8:30 p.m. Sundays, by partnering with Shake Shack for a day-long activation on Friday with the cast and producers at one of the hamburger chain’s San Diego restaurants.

That day, the network will use a Bob’s Burgers-wrapped bus to transport Comic-Con attendees from the San Diego Convention Center to the Mission Valley Shake Shack (located on 675 Camino De La Reina in San Diego), which will feature Bob’s Burgers/Shake Shack branding and artwork on the restaurant’s patio. Fans will also be able to take shareable photos of themselves sitting at the Bob’s Burgers counter.

Read more at AdWeek: https://www.adweek.com/tv-video/fox-is-turning-a-shake-shack-into-bobs-burgers-to-feed-hungry-comic-con-attendees/

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