Limited-assortment specialty grocer Trader Joe’shas launched a podcast to give listeners an inside look at its history and what makes it so unique.
“Inside Trader Joe’s,” a five-part series and the grocer’s premiere podcast, features interviews from the floor to the corner office, with store captains, the EVP of marketing and merchandising, the president of stores, president and COO, and even the CEO. They share insights on how the Monrovia, Calif.-based retailer does business, where and how it discovers the products it carries, and what customers can expect from the future, including whether the grocer plans to offer an ecommerce program.
“Providing information to our customers has always been an important part of what we do,” said Trader Joe’s spokeswoman Kenya Friend-Daniel. “‘Inside Trader Joe’s’ has allowed us the air – literally – to delve a little deeper into our story and to answer the questions our customers have asked of us, in our own fun and interesting way. It’s a good start to a conversation we hope to continue.”
Never-before-heard stories also feature on the podcast, including tales of what saved Trader Joe’s from going out of business, and how one customer helped change the way that the retailer sells its bananas.
Read more at Progressive Grocer: https://progressivegrocer.com/trader-joes-new-podcast-series-tells-never-heard-stories