MGH, a full-service marketing communications agency, announced that it has expanded its relationship with Global Franchise Group, the strategic brand management company and franchisor of Great American Cookies, Hot Dog on a Stick, Pretzelmaker, and Marble Slab Creamery/MaggieMoo’s Ice Cream & Treatery.
GFG recently selected MGH as the media buying agency of record (AOR) for its newly acquired brand Round Table Pizza (RTP) and its affiliated concepts—Round Table Clubhouse and Round Table Pizza Wings Brew. RTP, which is based in Concord, California, has 440 U.S. locations in seven states and was recently ranked tenth in a list of the top 15 best pizza chains in the U.S. by MSN.com.
The agency has handled social media marketing for RTP since September. During that time, MGH has grown the brand’s Facebook presence by more than 60 percent and increased its organic average post reach by 253 percent. MGH has managed search engine marketing (SEM) since Dec. 26, which has tracked more than 112,000 online conversions and driven an estimated $3.8 million in store visit revenue.
The agency also leads creative strategy for the brand, which includes the execution of a brand-new TV campaign that launched in April.
Read more at QSR Magazine: https://www.qsrmagazine.com/news/round-table-pizza-partnering-agency-mgh