Weight Watchers International is reviewing its creative business and says it is focusing on “evaluating agencies on their abilities to support all of our bold moves, including integrating and unifying, personalizing all that we do, and deepening and expanding inspired communities.” The brand spent $193.4 million on global advertising in 2017, up from $186.6 million in 2016, per the brand’s annual report.
Read more at AdAge: http://adage.com/article/cmo-strategy/weight-watchers-agency-review/313091/
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