“America runs on Dunkin’” may be a decade-old hyperbolic slogan, but it’s about to become quite literal—for a few thousand people, anyway.
Dunkin’ Donuts has joined the fray of brands branching out into apparel with its new, limited-edition line of running shoes created in partnership with fellow Boston-based brand Saucony. The Saucony X Dunkin’ Kinvara 9 went up for pre-order this week—and promptly vanished, given that only 2,000 pairs are being produced.
“As we celebrate Saucony’s 120th anniversary, we’re proud to honor our hometown marathon and Boston’s rich running heritage in partnership with Dunkin’ Donuts, a brand known for ‘keeping America running,’” Saucony CMO Amanda Reiss said in a statement announcing the partnership. “The Saucony X Dunkin’ Kinvara 9 celebrates the joy, determination and delicious obsession of runners everywhere with a sense of playfulness that’s true to the heart and soul of both brands.”
While running shoes might not seem like the most common-sense apparel item for a coffee and doughnut chain, Dunkin begs to differ, noting that exercise-tracking app Strava has found that coffee is the No. 1 food or beverage mentioned by runners, with doughnuts being No. 6.
“We’ve been keeping America running on Dunkin’ for decades, and we’re thrilled to partner with Saucony to literally keep Bostonians running this marathon season,” said Justin Unger, director of strategic partnerships at Dunkin’ Brands.
This year’s Boston Marathon will be held on April 16.
Read more at AdWeek: http://www.adweek.com/creativity/dunkin-donuts-trots-out-branded-running-shoes-in-honor-of-the-boston-marathon/