The app is launching a map of women-led restaurants and asking diners to make a pledge.
Grubhub is getting in on efforts to make the restaurant industry a little more balanced.
On Tuesday, February 26, the delivery app launched RestaurantHER, an initiative designed to help support and promote women chefs and restaurateurs. As part of RestaurantHER, the app will offer a user-generated map of women-led restaurants in the U.S., making it easier for diners to seek out and support women in the industry. Throughout March, Grubhub will ask its users to make pledges to patronize women-run restaurants, and, in turn, they will donate to Women Chefs and Restauranteurs, up to $100,000.
“Being a chef is a responsibility and an honor, as we get a chance to feed someone’s soul and make someone’s day,” said Hong Thaimee, chef and owner of NYC’s Thaimee Table, in a statement. “I give Grubhub credit for developing the RestaurantHER initiative. It’s nice to have a platform to empower women and I know a lot of my customers feel the same way.”
Amanda Cohen, chef at Dirt Candy and treasurer of WCR Board of Directors, sees the initiative as a no-brainer.
Read more at Food & Wine: http://www.foodandwine.com/news/grubhub-restauranther-women-run-restaurants-initiative