Ben & Jerry’s uses giant swing to launch new varieties

Ben & Jerry’s has created a “carnival and ride” experience in Los Angeles as it launches new varieties for its Pint Slice ice cream bars.

ben & jerry's campaignus screenchow

The activation in Hollywood features a Pint Slice oversized swing, inspired games, a photo booth and a DJ set.

Ben & Jerry’s new flavours include Cherry Garcia which is a cherry ice cream bar with cherries and fudge flakes, covered in dark chocolate; Tonight Dough is a caramel ice cream bar with chocolate cookie and peanut butter; and Coffee Coffee BuzzBuzzBuzz is a coffee ice cream bar with espresso bean fudge chunks.

The pop-up took place on 16 January.

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