If you’re a regular reader of The Feast, you probably remember our round-up of the 20 Best Food Slogans of All Time. We lauded Wendy’s ingenuity, Red Lobster’s clever wordplay, and Tootsie Roll’s ability to make us want to eat a lollipop while simultaneously fighting an owl.But for every outstanding marketing campaign, there is another that’s a spectacular failure. Whether categorized by lazy nonsense, or sexual innuendos gone awry, or straight-up pleas of desperation (we’re looking at you, California Almonds), we have to wonder what these brands’ marketing teams were thinking…let alone the C.E.O. responsible for signing off.Here are 20 of our least-favorite food slogans, ranked.
1. Delightfully tacky, yet unrefined. (Hooters)
This grammatical nightmare is both redundant and nonsensical! In what world did they not just go with “Boobs and beer”?
2. M’m, m’m, m’m, m’m… toasty. (Quiznos)
This reads like the marketing lead called out sick and someone from sales stepped in to finish the job.
3. We speak fish. (Long John Silver’s)
4. Melts in your mouth, not in your hands. (M&Ms)
Iconic though this slogan may be, it’s highly flawed. First of all, who worries about M&Ms melting in their hands? Second of all, they actually do have a tendency to melt in your hands!
5. Wake up with the King. (Burger King)
See the entire list at BravoTV: http://www.bravotv.com/the-feast/worst-food-slogans-ranked