Have you noticed something different about the General Mills logo? The refreshed logo features a red heart near the top of the familiar cursive “G.”
“The updated logo and branding nods to our tradition – the big blue G – and adds a splash of red to make our passion clear: Making Food People Love,” says Mary Lynn Carver, chief communications officer for General Mills. “And the logo is just the beginning. Our corporate brand is about telling the General Mills story thoughtfully, proactively and consistently.”
Reaction to our sixth official company logo has been positive.
One person told us, “It lets people know what General Mills has done over the years in a nice, direct way. It is what they have done for us as long as I can remember.”
Another said, “It’s bold, nice, straightforward and honest.”
After a first look, one of our employees said, “It reminds me of my family. It is something you can love and you can trust. Something I deeply care for.”
The logo has been appearing in places such as on our social media accounts and at worldwide locations. And check out the new flag at our headquarters.
Read all about the evolution at GeneralMills.com: https://blog.generalmills.com/2017/12/our-new-logo-tells-an-evolving-story/