Skip to content
SCREENCHOW

SCREENCHOW

Food News Delivered to you Daily

  • Agency Accounts
  • ScreenView Series
  • Podcasts

New General Mills Logo tells an evolving story

ScreenChowDecember 18, 2017December 18, 20172017, General Mills, Logo

Post navigation

Previous
Next

Have you noticed something different about the General Mills logo? The refreshed logo features a red heart near the top of the familiar cursive “G.”

gif.gif

from GM…

“The updated logo and branding nods to our tradition – the big blue G – and adds a splash of red to make our passion clear: Making Food People Love,” says Mary Lynn Carver, chief communications officer for General Mills. “And the logo is just the beginning. Our corporate brand is about telling the General Mills story thoughtfully, proactively and consistently.”

Reaction to our sixth official company logo has been positive.

One person told us, “It lets people know what General Mills has done over the years in a nice, direct way. It is what they have done for us as long as I can remember.”

Another said, “It’s bold, nice, straightforward and honest.”

After a first look, one of our employees said, “It reminds me of my family. It is something you can love and you can trust. Something I deeply care for.”

The logo has been appearing in places such as on our social media accounts and at worldwide locations. And check out the new flag at our headquarters.

Read all about the evolution at GeneralMills.com:  https://blog.generalmills.com/2017/12/our-new-logo-tells-an-evolving-story/

Share this:

  • Click to email a link to a friend (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Like this:

Like Loading...

Related

Post navigation

Previous SAUSAGE COOKIES, ANYONE? JIMMY DEAN OFFERS A MEATY ALTERNATIVE TO HOLIDAY TREATS
Next Long John Silver’s Names Baldwin& as Lead Agency
    Create a website or blog at WordPress.com
    • Follow Following
      • SCREENCHOW
      • Join 257 other followers
      • Already have a WordPress.com account? Log in now.
      • SCREENCHOW
      • Customize
      • Follow Following
      • Sign up
      • Log in
      • Copy shortlink
      • Report this content
      • View post in Reader
      • Manage subscriptions
      • Collapse this bar
    %d bloggers like this: