Castle Brands Inc. (NYSE American: ROX) announced today the launch of a Goslings Rum national television advertising campaign. The television commercials can be seen on NBCSN during telecasts of Premier League Soccer games and programming, National Hockey League games and programming, and Skiing and Snowboarding competitions, among other sports oriented and targeted telecasts.
Goslings Rum will be the marquee sponsor of Premier League Soccer during the December 2017 Manchester Derby featuring top-ranked Manchester City against second-ranked Manchester United. The new advertising campaign builds upon the increased global exposure that Goslings Rum acquired through its sponsorship of the 35th America’s Cup. This advertising will expose the award-winning Goslings Rums to new demographics of non-traditional rum drinkers.
The commercials feature Malcolm Gosling, President and CEO of Gosling-Castle Partners Inc. (“GCP”), Castle’s 80.1%-owned strategic global export venture with the Gosling family. GCP holds the exclusive long-term export and distribution rights for Goslings Rum and Goslings Stormy Ginger Beer for all countries other than Bermuda.
The commercials were shot and produced featuring Goslings award-winning, hand-crafted rums, the trademarked Dark ‘n Stormy® Cocktail and Goslings Stormy Ginger Beer, the best-selling ginger beer in the U.S. Goslings Rum recruited an international team of filmmakers to create a finished product with a luster that befits the prestigious, slowly-aged, award-winning Black Seal Rum. “I said, if we’re going to do this, we’re going to do it first class,” explained Mr. Gosling. “We put a world of care into our products; we need that to come through in the look and feel of these television commercials.”