Tastemade, one of the leaders in creating mobile and social video about food, is expanding into two additional lifestyle categories, home and travel.

The company plans to produce 150 hours of original programming for the two new categories aimed at millennial viewers.


It named Amanda Dameron, former editor in chief of Dwell Magazine as head of Tastemade Home and announced that Zillow and Target have signed on as sponsors.

By branching from food into home and travel, Tastemade seems to be following the recipe created by Scripps Networks Interactive, whose cable networks include HGTV, Food Network and Travel Channel.

Scripps is an investor in Tastemade, but it is also sometimes a competitor, says Larry Fitzgibbon, co-founder and CEO of Tastemade.

“There’s obviously existing channels that I think either live in more traditional television or in print, but those product are geared toward older audiences, or at least seemingly are connecting with older audiences,’ Fitzgibbon says. “The idea here is to create really compelling video storytelling and episodic series and premium content but for this younger, millennial audience that’s spending all their time on these social platforms.”

from BroadcastingCable.com:  http://www.broadcastingcable.com/news/currency/tastemade-expanding-home-and-travel-categories/169274