Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
“At Absolut, we believe that tomorrow’s change is a result of today’s action, and action starts when voices unite,” said Nick Guastaferro, Director of Marketing, Absolut, Pernod Ricard USA. “With The Open Mic Project, Absolut is once again tapping into its inclusive heritage to bring people together– from sharing quality cocktails to facilitating meaningful conversations – to refresh the talk and inspire a more inclusive world for everyone, everywhere.”
Read more at PR News Wire: http://www.prnewswire.com/news-releases/absolut-teams-up-with-singer-songwriter-rita-ora-to-announce-the-open-mic-project-by-absolut–a-fan-centric-initiative-using-music-as-an-instigator-for-change-300535357.html