Blue Apron Finally Launches Its Own Podcast With Help From Gimlet Media


Why We Eat What We Eat is the 6th branded show for the network.

Blue Apron, the darling of podcast advertising as one of the few subscription delivery services that advertises on the medium, has created its own food-related podcast with Gimlet Media.

Why We Eat What We Eat premieres Oct. 11 and is hosted by food writer and cookbook author Cathy Erway, who also hosts Eat Your Words. The new show will cover topics like what makes certain foods popular, what makes some people picky eaters and others more adventurous, and the history of potluck dinners and community gatherings. The show also explores the unseen forces that inspire the choices everyone makes when choosing what food to eat.

Read more at AdWeek: http://www.adweek.com/digital/blue-apron-finally-launches-its-own-podcast-with-help-from-gimlet-media/