Jelly Has a Painful Breakup With Peanut Butter in These Funny MaraNatha Spots

A new animated campaign for Hain Celestial’s MaraNatha nut butter range has fun with the idea that it’s “too good” for jelly, so the two go though a painful breakup.

A series of spots by agency Terri & Sandy show a devastated slice of jellied toast trying to cope with the split. In the ad seen here, which is set to an ’80s-style breakup song (think Chicago), we seen him going through therapy, drinking alone in a bar and trying in vain to win MaraNatha back before seeing the product being eaten alone, straight from the jar.

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Other ads see the jelly character leaving angry phone messages, late night texting after “too much corn syrup,” and weeping his way through a box of tissues. Hornet is responsible for the cute animation.

Read more & watch the spots at