BuzzFeed’s Tasty and Nifty Brands Are Finally Joining Snapchat Discover


Out of the frying pan and into the filter—BuzzFeed’s Tasty and Nifty franchises are joining Snapchat Discover in early September.

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Tasty, where viewers can see trendy recipes presented in a short amount of time, has averaged a total of 2.3 billion views every month on every platform since its launch in 2015, and Nifty, which provides helpful how-to guides and DIY tips, has reached nearly 32 million people every month since its launch. With the success of those two brands, it makes sense for them to join BuzzFeed in the Discover section of Snapchat as their own channels.

Read more at AdWeek: http://www.adweek.com/digital/buzzfeeds-tasty-and-nifty-brands-are-joining-snapchat-discover/