This Salt Brand’s First Ad in 20 Years Creates an Animated Winter Miracle in High Summer

After 20 years of commercial silence in South Africa, salt brand Cerebos gives us “Snow”—a story whose subject might surprise you, given the location.

cerebos1.jpg

That is, unless you were once a kid who grew up in a place where snow exists only as a charming concept, and not something to shovel. The FCB Durban spot, produced by Tulips and Chimneys, introduces us to Mpho, a girl who dreams of snow.

Sadly, there’s nowhere nearby for Mpho to realize her dreams of tobogganing without an electric fan. She lives in Karoo, where snow is as likely to form as a snowball’s chance in hell. (Though GE made the latter happen last year. Sort of. Keep believing!)

Read more at Ad Week: http://www.adweek.com/brand-marketing/this-salt-brands-first-ad-in-20-years-creates-an-animated-winter-miracle-in-high-summer/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s