Danone milks the plant-based trend with So Delicious Dairy Free campaign

Fifteen-second videos for the Salted Caramel Cluster Cashew Milk frozen dessert variety (“Mouthful”) and the Cookie Dough Coconut Milk variety (below) use extreme close-ups to tempt viewers. Those ads began running this week on Facebook and in pre-roll and native video on June 5 and will continue to run through the rest of summer ice cream season.